The Hawk in Paris – Freaks

Bringing a Dark, Cinematic Vision to Life

Some albums don’t just sound like music—they feel like a world you step into. Freaks, the electrifying album from The Hawk in Paris, is one of those rare records. A blend of moody synth-pop, cinematic atmosphere, and raw emotion, the album needed a visual identity that could match its haunting soundscape.

When the band approached us, they weren’t just looking for artwork; they needed an entire aesthetic—one that felt immersive, striking, and cohesive across every touchpoint. From custom photography to album packaging to creative direction, we worked to craft a look and feel that brought Freaks fully to life.

Photography & Visual Direction – Capturing the Mood

We started with a deep dive into the sonic world of Freaks—a record that balances mystery, longing, and intensity. Our photography captured that duality, using stark lighting, deep shadows, and surreal compositions to create a dreamlike yet unsettling tone. The images weren’t just album visuals—they told a story, pulling listeners deeper into the band’s universe.

Album Packaging – Designing for the Experience

For the physical release, we crafted a packaging design that felt as rich and layered as the music itself. The album cover, typography, and layout all reflected the band’s cinematic influences—blurring the lines between vintage nostalgia and futuristic edge. Every detail, from texture choices to color grading, was intentional, reinforcing the dark, immersive aesthetic.

Beyond the Album – A Cohesive Creative Direction

We extended the visual identity across multiple touchpoints:

Social media and promotional assets that matched the album’s eerie yet elegant feel.

Merchandise design that felt like an extension of the Freaks universe.

Campaign visuals that made the album’s release a fully realized creative experience.

The Impact – A Visual Identity That Resonates

With Freaks, The Hawk in Paris didn’t just release an album—they crafted an entire world, and we were honored to help shape that experience. The record found a passionate audience, and its visuals became an integral part of its identity—solidifying Freaks as more than just music, but a lasting artistic statement.

By fusing bold creative direction, custom photography, and thoughtful design, we helped Freaks become exactly what it was meant to be: haunting, cinematic, and unforgettable.