01 / Feelings
Friendly Universe Books
Writing · Illustration · Art direction · Original publishing
These Wild Woods
An illustrated book of affirmations for the hard and beautiful parts of growing up.
The beginning
A little world for big feelings.
Sam and Victor wrote These Wild Woods together as a heartwarming, whimsical journey of self-discovery and resilience.
The book uses affirmations, characters, and quiet moments of bravery to help young readers navigate their feelings, find strength in difficult places, and notice joy in the present.
Sam art directed the visual world, Victor illustrated it, and together they treated the book as the first doorway into a larger Friendly Universe publishing world.
The book world
A friendly guide through the woods.
02 / Character
Build a guide kids can trust.
Whimsical characters and affirmations create a voice that is gentle, strange, brave, and easy for children to return to.03 / World
Let the woods feel strange and safe.
The visual world turns courage, mindfulness, resilience, and joy into a place young readers can enter.The work in practice
Pages, photos, posters, and small moments from the woods.
The work needed to feel useful for parents, teachers, and caregivers while still feeling like a strange little place kids would want to visit.









The creative center
Make the hard parts feel safe to enter.
Big feelings
Fear, frustration, uncertainty, hard days, new worries, and questions that are not always easy to explain.
A friendly path
Affirmations, gentle humor, and illustrated companions that help courage, mindfulness, and joy feel possible.
The system
The first Friendly Universe book had to feel like a world.
From character design and forest palette to photography, poster materials, classroom resources, and the sales page, the book was built as the beginning of a publishing lane we can keep expanding.
- 01
Co-written by Sam and Victor
- 02
Illustrated by Victor
- 03
Art directed by Sam
- 04
Affirmation-based storytelling
- 05
Children’s emotional literacy
- 06
Friendly Universe Books
Buy the book
Step into These Wild Woods.
For young readers, parents, teachers, and caregivers who want a gentle way to talk about courage, mindfulness, joy, and the hard parts of growing up.