Commercials for Connected Caregiver

Our creative studio partnered with Connected Caregiver to produce a series of commercials that combine heartfelt testimonials with infomercial-style storytelling. Collaborating with the team at 5by5, we conducted in-depth market research to ensure the messaging aligned with the needs of caregivers. Leading the charge as Creative Director and Commercial Director, we developed a campaign that authentically showcased the platform’s benefits. From emotional, relatable stories to informative, engaging visuals, the commercials were crafted to connect with caregivers on a personal level and highlight My Connected Caregiver as an indispensable resource.